Many Savings Ahead! (Holiday Deals & Discounts)

It has been quite the year and we are here to celebrate something good this holiday season both at home and in-store. We are going to spark joy, except this time around we have to get rid of gowns that really do spark joy for us to make room for more gowns in 2021!

BLACK FRIDAY/CYBER MONDAY VIRTUAL SAMPLE SALE RELAUNCH

  • Online event

  • New gowns will debut early – NOON on Thanksgiving Day!

  • The greatest savings we have to offer!

  • All gowns $299 to $999

  • Preview the selection prior to the Black Friday relaunch

HOLIDAY EXCLUSIVE SAMPLE SALE

  • In-store event

  • Featuring gowns from the most recent seasons, including 2020 collections

  • Gowns on sale for just one weekend only —> then back to regular price

  • We aren’t even allowed to advertise these gowns are going on sale!

HOLIDAY MAGIC! DISNEY FAIRY TALE WEDDINGS TRUNK SHOW

If samples sales are not for you, we still have some holiday magic in store — made even better with a sprinkle of Disney magic. The full Disney Fairy Tale Weddings Collection is available at Ellie’s Bridal Boutique (excluding the Platinum collection) and will be 10% OFF during our exclusive Trunk Show event.

How Should I Store My Wedding Gown?

Recently, this question has shot towards the top of our most commonly asked questions list. Whether or not you know when you are going to be wearing your gown, we’ve got everything you need to consider when trying to decide how to store your bridal gown:

STORAGE DURATION

  • Short-term storage: Gowns can be safely stored up to 18 months in a breathable fabric or mesh gown bag (Ellie’s Bridal Boutique garment bags are safe!). Plastic bags are generally not recommended, but are safer for fabrics in dryer climates. However, contact with plastic also has the potential to turn beads yellow.

  • Longer-term storage: If you can, lay the gown flat in the bag or fold it gently in half to lay flat so the wight of the gown does not alter its shape or structure over time.

  • Long-term storage: If the gown is going to be stored longer than 3 years, a preservation chest is the best option.

HANG vs LAY FLAT

  • Be sure the gown is supported on a strong hanger using the hanger loops inside the gown bodice, not by the shoulders or straps alone so the fabric and seams are not stressed and stretched.

  • If you do not have hanging space or will store for over a year, the gown could also be stored in the garment bag, folded once or twice and placed on a shelf or under a bed. If you have a large enough box, folding your gown in a similar fashion and storing flat is also a great option.

HEAT & HUMIDITY

  • No extremes in temperature or humidity - gowns like the same environment that we do!

  • In all honestly, heat probably won't hurt them, but extreme humidity could cause some issues with some fabrics if they retain moisture.

  • If you don’t have a reliably dry place to store your gown, consider purchasing and running a small dehumidifier to keep your gown safe from moisture.

  • A breathable gown bag will also help block the humidity from reaching the gowns.

SUNLIGHT

  • Avoid direct sunlight as this could cause sun damage (discoloration) to the gown fabric. It’s like your gown having uneven tan lines across it, except that doesn’t fade after a few weeks! This shouldn’t be an issue since your gown is already in a garment bag or box, right?

Once you get to your wedding venue

  • Your gown has been altered, pressed, and is ready for the wedding. Once you get to your wedding venue, see if you are able to find a space to take your gown out of the garment bag, hang high, and let your train hang down freely. This will prevent any additional wrinkles forming on your train and will hopefully release.

  • You may use a small hand steamer to remove any last minute wrinkles, but do not use steamer directly on outside of gown. Lift the top layer of the skirt and steam from inside the gown.

  • If you do not have a handheld steamer, you can also hang your gown high in the bathroom and run a hot shower to mimic steam pressing. Keep your gown away from direct water and do not try this with a silk gown.

If all of this sounds overwhelming to you, the most important part to remember is keep your gown in a dry place and out of direct sunlight. You will undoubtedly look beautiful in your gown :)

OFFICIAL REOPENING!

We are officially accepting appointment bookings for in-store appointments as we anticipate Northern Virginia to enter Phase 1 Reopening plans on Friday, May 29. We are so relieved and so so excited to fill our days doing what we love most.

Things may look a little different, but the magic is still the same.

As it has always been, the safety and security of our brides, their guests, and our team remains our highest priority. While we begin to slowly reopen, we have taken additional measures to maintain our business to the best health and hygiene standards for the benefit of the entire local community. We will be following strict health and safety protocols, including but not limited to:

  1. Limit *3 guests per bride. Additional guests can absolutely join via Zoom or FaceTime!
    [7/1/20 EDIT: Guest limit increased from 2 guests per bride to 3 guests per bride for a typical appointment. *We are now happy to make special accommodations for up to 7 guests for a $50 deposit that will be applied toward the purchase of a gown during your appointment]

  2. Fever screenings with a contactless thermometer

  3. Masks must be worn. 

  4. Use hand sanitizer upon entrance into our boutique. Hand sanitizers will be near the entrance of our store for both customers and employees. Please use it as you enter our boutique.

  5. Our stylists will wash hands before and after each appointment.

  6. Expect to go into the fitting room alone. Stylists will not enter the fitting room to help you change between gowns, but will be able to assist with fit outside the fitting room. 

  7. We will offer a very limited number of appointments per day to allow for sanitizing of surfaces and gowns between appointments and avoid over-crowding within our boutique. We are operating at less than 50% capacity, stricter than what Phase 1 reopening guidance initially calls for.

  8. The disinfectant we use on both hard surfaces and our gowns is an EPA registered disinfectant against COVID-19, in addition to many other pathogens.

  9. We ask that you or any guests not attend an appointment while experiencing any sick symptoms or feeling unwell. Our staff will do the same! We make it easy to cancel and reschedule appointments without charging any fees.

  10. We will continue to offer our Virtual Appointments & At-Home Experience in addition to curbside pick-up for all customers requesting.

We’re so excited and we can’t wait!!

Shop Online -- HUGE Clearance Sale!

A little sneaky peek of our Virtual Sample Sale. Grab this beauty for just $499.

A little sneaky peek of our Virtual Sample Sale. Grab this beauty for just $499.

Sale launches Friday, May 22 at 12 noon

We’re doing something crazy and you’ll see what I mean after you see these prices when we launch our Virtual Clearance Sample Sale right here on Friday, May 22 at 12 noon! For the first time ever, you can #ShopEllies online and you definitely want to be first in line.

[EDIT: The original Virtual Sample Sale was from May 22-May 29, 2020. Due to popular demand, it has been reinstated permanently on our website!]

  • Designer wedding gowns up to 90% OFF. Most gowns will be under $500!

  • Hundreds of dollars off the regular sale price — this is the only time to access our online exclusive deals

  • Fall in love virtually

  • Take comfort in saying YES! with our Happiness Guarantee: If you are unhappy with your gown for any reason, we will exchange it for a different gown we have in stock of equal or lesser value for no additional charge. Or pay the difference for a gown of greater value (original payment to be used as store credit upon return of original gown).

  • Want to see more? After you pick out your favorite gowns, schedule a virtual appointment to get video views and even more close up looks.

  • Want to try before you buy? Pick 3, get them to your house, fall in love with 1, then send the other 2 back!

Get access before everyone else finds out - sale goes LIVE on Friday 5/22 at 12 noon! There will only be ONE of each gown, so make sure you get first dibs!

Introducing Virtual Bridal Appointments & At-Home Experience

It’s important to remember that this distance and isolation won’t last forever! Things may get postponed and moved back, but nothing can cancel love & celebration. We know many of you have events to get ready for once all this craziness is over, so let’s get excited about what we’re looking forward to!

INTRODUCING… ELLIE’S BRIDAL VIRTUAL APPOINTMENTS & AT-HOME EXPERIENCE!

Ellie's Bridal Virtual Appointments & At-Home Experience

We are here, and we are committed to bringing your bridal appointment right to you through scheduled Zoom or FaceTime meetings. Our stylists will still guide you through your style options, show you available gowns, and relay a lot of helpful information like we do normally in store.

After your initial consultation, you’ll be able to select dresses or accessories to try on at home. We’re committed to helping you create beautiful memories and prepare for important life events, even in the midst of chaos. We believe that it’s important to look forward to celebration and remember that even if things get delayed, love cannot be cancelled.

*Both bridal gown and accessory-only virtual appointments are available.

HOW IT WORKS

STEP 1: SCHEDULE ON OUR WEBSITE

Schedule a Zoom or FaceTime consultation with your bridal stylist directly on our website. Availability may change depending on appointment demand.

STEP 2: SEND US PHOTOS

Send us a link to your Pinterest board of wedding dress inspiration or email us with photos of your favorite gown styles so your personal bridal consultant can prepare for your appointment in advance.

STEP 3: SET UP YOUR VIDEO CALL

Your stylist will hop on a Zoom or FaceTime call to guide you through available dresses in our inventory and find dresses you’d like to try.

Even if you are not ready to try on any gowns at this time, you will still get a sneak peak inside our salon, understand what options are available for you, and get a head start on your appointment once you are able to have a physical appointment in the near future.

Step 4: Upgrade to the full at-home experience

Together with your bridal consultant, you will curate a bridal collection to try on at home! Your consultant will walk you through everything you need to know about trying on wedding gowns, including clamping, measuring, etc.

Step 5: try on at home

Select a pick-up time, make UPS shipping arrangements, or we may even be able to deliver straight to your door ourselves. Arrange all the details with your personal stylist - she’s got you covered no matter what. She can even join you on another video call when you are trying on at home to guide you every step of the way!

STEP 6: SAY YES!

Virtual Dance Party!! We will ensure you have everything you need at home, including a measuring tape, and talk you through the finishing steps of saying yes to your perfect dress!

DETAILS TO KNOW

PRICING

  • Try on 1 gown

    • The initial consultation is free.

    • A non-refundable security deposit of $60 will be charged to your credit card prior to finalizing gowns to try on at home. The card number will be held securely on file while the dresses are out of store.

      • If a dress is purchased, the entire deposit amount will be applied towards the purchase.

      • Additional shipping fees will apply if curbside pick-up is not possible.

  • Try on 3 gowns

    • The initial consultation is free.

    • A non-refundable security deposit of $125 will be charged to your credit card prior to finalizing gowns to try on at home. The card number will be held securely on file while the dresses are out of store.

      • If a dress is purchased, the entire deposit amount will be applied towards the purchase.

      • Additional shipping fees will apply if curbside pick-up is not possible.

      • If a second round of dresses are requested, the initial set must be received back before the new set is sent/picked up. Additional fees will be applied, depending on number of gowns selected.

  • Try on 4 gowns

    • Available when one of our stylists delivers straight to your door! You don’t have to leave your home at all or worry about arranging UPS parcel pick-up when you return your gowns, AND you get to try on an extra gown.

    • A non-refundable security deposit of $160 will be charged to your credit card prior to finalizing gowns to try on at home. The card number will be held securely on file while the dresses are out of store.

FINE PRINT

  • Pickup & drop off available during normal weekday store business hours only.

  • A late fee of $20/day will be assessed if dresses are not returned within the allotted time frame.

  • If dresses are damaged, fees will apply up to full retail price of gown.

  • All gowns will be disinfected and sanitized prior to pick-up and upon return.

  • Any other questions? All will be answered during your first virtual bridal consultation :)

Disney Fairy Tale Weddings comes to Ellie's Bridal Boutique

We’re in the midst of our Allure Bridals Trunk Show, which has not turned out quite the way we originally anticipated. Despite the novel coronavirus outbreak, the trunk show has been a surprising success (all things considered with a more empty feeling salon). We are so impressed with our brides who have been so amazingly flexible, accommodating, and considerate of public health concerns throughout all the crazy and changing times these days.

In celebration of our trunk show, we wanted to let you in on a secret we’ve been keeping! We are so proud and excited to announce that we will be joining Allure Bridals and Disney to bring you the ultimate fairy tale. Dreaming of walking down the aisle in a Disney Princess inspired dress? Your dream can now come true with the new Disney Fairy Tale Weddings Collection, which will be available at Ellie’s Bridal Boutique for DC-area brides. 

Sketches of Ariel and Belle inspired gowns from the new Disney Fairy Tale Weddings collection

Sketches of Ariel and Belle inspired gowns from the new Disney Fairy Tale Weddings collection

Disney fans can have the wedding of their dreams thanks to an official line of Disney Princess wedding gowns. Originally, the line was supposed to debut at New York Bridal Fashion Week in April, and officially arrive in our store shortly thereafter. TBD how that timeline is adjusted now that New York Bridal Fashion Week has been cancelled due to current events. “So many brides grow up admiring their favorite Disney Princess characters and are inspired by their journeys, gowns and stories of the classic films,” said Allure Bridals CEO, Kelly Crum.

quotation-marks-right_WFC-yellow.jpg
Our design team worked tirelessly on each of these incredible gowns, as each dress features intricate detailing specifically inspired by the timeless characters known and loved by all of us.
— Allure Bridals CEO, Kelly Crum

Gowns include both ballgowns and mermaid silhouettes made of mikado silk, sparkly tulle, chiffon, ruffled organza, lace, crystal beading, pearls or appliqué embellishments. “We are honored to work with Disney on this collection and see the romance of it come to life,” Crum added.

ICYMI: In other Disney news, Jasmine will return in an Aladdin sequel that's in the works, while the Little Mermaid live-action remake found its Prince Eric in November by casting Jonah Hauer-King alongside Halle Bailey as Ariel.

Coronavirus (COVID-19) and your wedding – Helpful Tips

How the Coronavirus is affecting weddings around the United States

It’s been all over the news for a few weeks and even Katy Perry is having issues for her wedding.  I’m talking about the public health crisis of the Coronavirus (COVID-19).  So it’s understandable why so many brides getting married this year are super concerned.  And day by day, hour by hour, things are getting more restrictive.    

Without wanting to cause panic, It would be irresponsible of me to not talk about how it can affect your wedding.  Luckily, so far we have not experienced any major delays with wedding dresses and all purchased gowns are expected to arrive on time. However, it may very well affect many of the weddings this year in so many ways, from catering, to travel and hotels for guests, and many small businesses are being hurt by the economic downturn and potential future economic finances moving forward.

Today I am going to discuss some things you can actively do.  This is in no way meant to panic any brides, but to ensure that you have backup plans in place.

This article has been adapted from its original version by Jen Vazquez and guidance from The Knot

This article has been adapted from its original version by Jen Vazquez and guidance from The Knot

Here are some things to think about:

Wedding Dresses and Bridesmaid Gowns

It would be a smart move to check-in with your wedding dress store (retail or online).  Ellie’s Bridal Boutique has not yet experienced any major delays with our wedding dresses. All gowns already purchased are currently expected to arrive on time. However, I have heard several examples of that not being the case with other retailers. Ask them about the timing of dress(s) arrival and where it (they) are coming from.  Knowledge is king.  If they won’t arrive on time, you need to know if the store can help you or if you’ll need to pick something off the rack as a backup.

Wedding Vendors  

Likewise, it would be smart to check-in with each of your wedding vendors. Talk about their flexibility if you have to move your date due to an outbreak in your immediate community. Broach topics with creating solutions in mind, and know that alternative solutions and options are possible, just as long as you are willing to be flexible.

While you are at it, check with them on a backup plan if they or their staff gets sick.  For me, I have always had a back-up plan if I’m “hit by a buss”, I have a list of photographers that can back me up.  And I would back them up also if I become sick.

  • Pay close attention to ongoing changes as some regions and countries are on complete lockdown.

  • To keep your meeting schedule on time, switch to online meetings. You don’t need to stay behind on your planning timeline.

  • Instead of [outright] cancelling your wedding, talk to your vendors and postpone the date. Wedding professionals have been super flexible to match their agenda with clients’ new dates. Deciding to postpone and keep the same vendors’ team that you already chose will save you a lot of money and time.

  • What the government is doing now is for prevention. [If you still want a wedding in Italy], you will eventually have amazing vendors full of energy to give you their best.

  • If you have already sent invitations or save-the-dates to your guests, make sure to communicate with them clearly, explaining the situation. You can also send them a note card or designate someone to call the guests.

Venue

I know I’m sounding like a broken record, but check with your venue to discuss their plans or backup plans if the government says no public events.  Will they change your date with no additional cost? Also what they do as a backup if their onsite coordinator isn’t available.

Catering

Speak with your caterer (if different then your venue) to discuss what they plans are in this state of emergency.  Are there specific guidelines they will follow? Will they change up the type of food they serve.  Will they or you choose to not have any food in the event of an outbreak in the community and consider not having dinner if there is a concern with food service as the virus spreads.

Guests 

Either call, email or send a note via the mail about the fact that you are aware of what’s going on and that you will update them if you need to postpone and you will be making that decision from what the CDC recommends.

Additionally, if anyone is sick in any way, asking them kindly to not attend. And that you may consider no hugs and kisses on the day if it’s known to be something that the CDC recommends moving forward.

Bachelor(ette) party

If your bachelor or bachelorette party is scheduled from March 16 on, we recommend taking all necessary precautions to communicate next steps, which will likely either involve postponing or finding alternative ways to celebrate your impending marriage.

We get it: you wanted to celebrate en masse with your besties by doing what you love most–whether that’s singing along to the Jonas Brothers in Vegas, hitting the club scene in Miami, or leading a meditation in Joshua Tree National Park. However, the safety of you and your best friends is priority. If your bachelorette was postponed, some hotels are offering flexible change dates. Airbnb has offered refunds related to COVID-19 cancellations too.

Destination Weddings & Honeymoons

You’ll need to be very informed about the airlines and the country you are going to see if you need to postpone. 

Make sure to read up on U.S. travel advisories for specific regions. (As of now, the U.S. State Department has issued advisories for Italy, South Korea, China and Japan and some travel bans, including Europe.

If you’ve already booked your honeymoon in a location with coronavirus or you are hesitant to travel overall, discuss alternative bookings and options with your travel agent or airlines. Several airlines like Delta have already alerted travelers about grace periods with flight changes, considering the global scale of the coronavirus. Some airlines are already offering full refunds (especially those with layovers or direct flights to impacted countries). Others are allowing flight changes to a later date without added fees. Talk to your credit card companies too.

Trip Insurance/Wedding Insurance

It would be very smart to read through all of your insurance (trip for the honeymoon or wedding).  Some trip insurance  and wedding insurance may not cover the Coronavirus unless the CDC or United States informs the public that you can’t travel.  Carefully go over it all and enlist the help of the company or your attorney, especially if you don’t understand what your paperwork means. Whatever your situation, you should read up on your contractual rights. Talk to your credit card companies too.

Travel insurance plans, however, differ, which means it’s up to the couple to research their options. Experts recommend couples explore the “Cancel for Any Reason” option with most insurance plans. Traditional travel insurance costs about 10 percent of the total trip value, whereas the CFAR plan can cost upwards of 50 percent of the total trip cost. “There are no special considerations for destination weddings and honeymoons with respect to the coronavirus,” says TravelInsurance.com co-founder Stan Sandberg. “Unfortunately, an outbreak of a virus/disease is not covered for reasons under [the majority of] travel insurance plans for trip cancellation purposes. For those who purchased a Cancel for Any Reason (CFAR) optional upgrade, however, some measure of trip cancellation protection may be available.”

Finally, destination weddings and events are usually not covered under travel insurance plans. “Travel insurance won’t cover the costs of the event,” Sanberg notes. “Event coverage is typically handled by different policies.”

Don’t Panic but Be Logical

This is the really important part!!!!  This is not the time to panic!

It is time to be logical and read through all contracts and contact all vendors to get information.  Then with that knowledge and the current information your find on the CDC page, you can make an intelligent decision on things moving forward.  And if you have to postpone, you will still be marrying your best friend, just when it’s safe to do so.

Changing The Date

Zola has also provided a change the date checklist of steps to postpone your wedding, and questions to ask your vendors to make sure you have all of the information you need to continue planning.

What To Do If You Feel Stuck

The Knot has also opened up a dedicated hotline to answer any and all wedding planning questions that you may have. They can be reached at (833) 998-2865 or help@theknot.com. They will also continue to update their COVID-19-related wedding FAQs regularly as new information becomes available from the CDC and WHO, as well as from experts within the wedding industry.

You are not alone right now. Tens of thousands of weddings happen in the US every weekend. Based on the CDC guidelines recommending social-distancing and no large gatherings, if you are facing the decision to cancel or postpone your wedding, we know it is extremely emotional and are here for you every step of the way.

Ellie's Bridal Response to Novel Coronavirus (COVID-19) – UPDATED 3/25/20

As the situation around novel coronavirus (COVID-19) continues to evolve, we wanted to inform you about what we are doing here at Ellie’s Bridal Boutique to support you and your wedding gown shopping experience. This is a dynamic situation, but we are doing everything we can to ensure your safety and provide maximum flexibility.

[EDIT: THIS ARTICLE IS NOW OUT-OF-DATE. WE ARE FOLLOWING DIFFERENT PROCEDURES AS OF APRIL 1, 2020.]

What We Are Doing

As it has always been, the safety and security of our brides and guests and team members remains our highest priority. In response to the coronavirus, we have taken additional measures developed in consultation with global and local public health authorities (including the WHO, CDC, and Virginia Health Department) to maintain our business to the best health and hygiene standards. 

On March 23, Virginia Governor Ralph Northam announced in a new executive order "non-essential retail can remain open but only if the business can adhere to the 10 people or fewer rule, keep people six feet apart and have proper sanitation products in place.

  • We offer private appointments only with the understanding we are no longer able to zip up or pin gowns.

  • We are additionally offering virtual appointments with the opportunity to try on wedding gowns in your own home.

  • We are following social distancing guidelines and limiting crowds to no more than 10 people.

  • We have reduced our guest limit to 2 guests per bride.

  • Our staff will remain at least 6 ft away from all bridal parties. Consultants remain available for support and guidance from a safe distance in accordance with Governor Ralph Northam’s orders.

  • We have significantly increased the frequency of hand washing and cleaning/wiping down our counter surfaces, door handles, etc.

  • We have antibacterial hand sanitizers near the entrance of our store for both customers and employees.

  • We no longer offer alterations services as we are unable to pin your gown for fit from a distance in accordance with Virginia Executive Order 53.

  • We do not serve food or beverages.

  • We make it easy to cancel and reschedule appointments if you are not feeling well. We never charge you fees for cancelling appointments.

  • We will not be attending bridal markets or fashion shows this season.

  • We work with the best designers in the business. Thus far, we have not had any major issues with shipping delays and all existing gown orders are currently expected to be issued on time

  • We are diligently monitoring updates and guidelines from WHO, CDC, and local government organizations. 

Your Appointment

  • Expect to go into the fitting room alone. Normally, we are always more than happy to provide either assistance in the changing room while trying on wedding dresses, if needed. We now ask that you stay home if you feel you will require staff assistance getting into or zipping up any gowns.

  • Try to limit the number of in-store visits you need to make. Deciding to purchase your gown during your first appointment will save you needing to come for a second visit. If it is not possible to make an immediate purchase decision, we encourage you  to take photos of your favorite gown, and we remain available to answer questions via telephone/email and accept orders via telephone.

  • Ask your consultant to take your measurements if you think you will be making a gown purchase. If we have your measurements on file, you may complete the purchase via telephone and do not need to physically return to the salon to purchase. Please note we only release measurements with the purchase of a gown or paid measurement fee. 

  • Be understanding if part of your entourage opts out of traveling to your bridal appointment with you. While we understand you want your loved ones to be by your side as you say yes to the dress, it is more important they are by your side on your wedding day. FaceTime/Skype/WhatsApp video calls are always welcome.

  • Cancel your appointment if you have symptoms or are not feeling well. We remain committed to offering you flexible booking options. We do not charge cancellation fees and allow easy appointment cancellations at the click of a button (through your appointment confirmation email).

Best Practices

We encourage all community members to follow these best practices to help keep yourself and others healthy:

  • Stay at least 6 feet away from others as much as possible. This will significantly increase the size of your personal “bubble.”

  • Use hand sanitizer and wash your hands often with soap and water for at least 20 seconds, especially after visiting the restroom; before eating; after blowing your nose, coughing, sneezing or touching your face.

  • Stay home if you feel unwell, especially if coughing. Coughing is the primary mode of transmission, even if you otherwise feel well — this is the reason for “social distancing” (so cough and sneeze particles don’t reach you)

  • Cover your cough or sneeze with a tissue, then discard the tissue in the trash. Cover with elbow if tissue not readily available.

  • Keep disinfectant with you

Most people (about 80%) recover from the disease without needing special treatment. Around 1 out of every 6 people who gets COVID-19 becomes seriously ill and develops difficulty breathing. While everyone is at risk, older people and those with underlying medical problems like high blood pressure, heart problems or diabetes, are more likely to develop serious illness. Those with congestive heart failure, emphysema, and on dialysis are particularly high risk and advised not to attend your appointment. People with fever, cough and difficulty breathing should seek medical attention. If you would like to learn more about COVID-19, the WHO Q&A page is quite helpful. I also highly recommend this article/visual simulation about social distancing.

We are privileged and honored to be able to help you find your dream wedding dress and look forward to seeing you soon.

All the best,
Ellie’s Bridal Team

March 2020 Event Calendar

Happy March! Hopefully you enjoyed the extra Saturday we got yesterday :) Don’t you just love Leap Day??

While we got an extra day to play, we also have been planning a few March surprises for you, including trunk shows from our most beloved designers and our famous Bridal Blowout Sample Sale! We are super excited to officially announce some of our best events will be happening this month!! See all our month’s events below and click on the images for more details.

March 2020 Trunk Shows & Sample Sale

Wedding Gowns & Trends of the Decade (2010-2019)

I can’t believe it’s taken me this long to post this article, which I’ve been waiting a full TEN YEARS to write!! It’s been such a joy to watch bridal gown trends grow and evolve over the past few decades, and I truly, truly mean it when I say that the past decade has really been the best time ever to be shopping for a wedding dress.

You know when you read one of those fashion magazine “trend alert” articles, and wonder where they are getting these-so called trends from and if anyone actually wears anything like that? This isn’t that kind of article. Not only did we take a look back in the vault to

STYLE OF THE YEAR 2010: Mikaella 1406

TREND OF THE YEAR 2010: Rusching

It was no surprise why rushing became so popular: it is so, so flattering on everyone. Want to make your wait look tinier? Done. Want to give the illusion you actually have hips? Done. Want to hide that food baby in your belly? Done. Who wouldn’t love a gown that accentuates the curves you love and hides the ones you don’t? And of all the gowns that followed this trend, Mikaella 1406 certainly did it best.

Gown of the Year 2010:  Mikaella 1406 at Ellie's Bridal Boutique (Alexandria, VA)

STYLE OF THE YEAR 2011:
San Patrick “EDIMBURGO” & Mikaella 1508

TREND OF THE YEAR 2011: Ruffles

Ruffles came in every way, shape, and form and we were here for it. Not gonna lie, I wasn’t a fan of ruffles before this year, but 2011 showed be all the ways you can make ruffles work in a variety of ways.

Gown of the Year 2011:  St. Patrick EDIMBURGO at Ellie's Bridal Boutique (Alexandria, VA)
Gown of the Year 2011:  Mikaella 1508 at Ellie's Bridal Boutique (Alexandria, VA)

STYLE OF THE YEAR 2012: Allure Romance 2455

TREND OF THE YEAR 2012: Capped sleeves & Keyhole backs

Strapless gowns had been a trend for the entire decade prior, and there were only so many ways you could design a strapless gown. After Kate Middleton’s stunning appearance in her elegant, long-sleeved Alexander McQueen gown in 2011, the strapless gown trend finally broke the following year and made way for new designs such as the keyhole back.

Gown of the Year 2012: Allure Romance 2455 at Ellie's Bridal Boutique (Alexandria, VA)
Gown of the Year 2012: Allure Romance 2455 at Ellie's Bridal Boutique (Alexandria, VA)

STYLE OF THE YEAR 2013: Justin Alexander 8557

TREND OF THE YEAR 2013: Floral Lace

Lace has been queen for forever and a half, but nothing was more exciting than when designers started to really stretch their imaginations with what they could do with lace. It’s been a game-changer.

Gown of the Year 2013: Justin Alexander 8557 at Ellie's Bridal Boutique (Alexandria, VA)
Gown of the Year 2013: Justin Alexander 8557 at Ellie's Bridal Boutique (Alexandria, VA) **image taken from Pinterest with unknown original source**

STYLE OF THE YEAR 2014:
Allure Romance 2716 & Mikaella 1911

TREND OF THE YEAR 2014: It’s all about the back

If we thought keyhole backs were were interesting, we had a whole new treat coming for us. We had already noticed trains getting shorter over the years, and now the back of the wedding gown was finding any and every way to continue to make a statement. From interesting designs and ultra-low backs, bridal designers continue to find new and innovative designs to make the back of the wedding gown something to talk to about.

Gown of the Year 2014: Allure Romance 2716 at Ellie's Bridal Boutique (Alexandria, VA)
Gown of the Year 2014: Mikaella 1911 at Ellie's Bridal Boutique (Alexandria, VA)

STYLE OF THE YEAR 2015: Mikaella 2016

TREND OF THE YEAR 2015: Plunging necklines

When we first got this gown, we were shocked at how low this plunge was on the hanger. We knew there was someone out there that wouldn’t mind the plunge, but it wasn’t until we started actually seeing it on brides that we realized that the plunge was not nearly as scandalous as we initially thought. We were even more shocked when mothers and grandmothers even agreed that this plunge was both tastefully sexy and still modest enough for family approval. Needless to say, we weren’t shocked for very long and the plunging neckline has become one of our very favorite trends.

Gown of the Year 2015: Mikaella 2016 at Ellie's Bridal Boutique (Alexandria, VA)
Gown of the Year 2015: Mikaella 2016 at Ellie's Bridal Boutique (Alexandria, VA)

STYLE OF THE YEAR 2016: THEIA “DEVON”

trend of the year 2016: the elegance of crepe

Satin, lace, and silk had really been the main fabrics to take over the bridal world for the previous couple decades. Sure, there was the occasional appearance of tulle (too stiff and net-like), organza (way better than tulle, but never replaced our traditional fabrics), or charmeuse and chiffon (both too thin for most gowns). I even had high hopes for mikado to take over, but that turned out to be too stiff compares to satin and silk. And then came crepe. We had made it to peak lace (scroll up and note how lace dominated since 2011) and now crepe was here to give us everything we didn’t know we needed. The weight of satin, with a touch of chiffon softness, and a matte look we were missing from the sheen of satin and silk. This is fabric is now a bridal mainstay and brought on the reminder that sometimes less is more.

Gown of the Year 2016: Theia DEVON at Ellie's Bridal Boutique (Alexandria, VA)
Gown of the Year 2016: Theia DEVON at Ellie's Bridal Boutique (Alexandria, VA)


STYLE OF THE YEAR 2017: Atelier Pronovias “VICENTA”

TREND OF THE YEAR 2017: Illusion bodices / “Tattoo” lace

At this point, I’d say the overall trend of the decade is finally finding that balance between modesty and sexiness. The reason strapless gowns were seemingly the only wedding dress option for so long was because anytime brides’ tried to cover up their chests and shoulders, they suddenly felt “matronly.” So many times I heard brides comment on how decades and multiple children later, they wanted to look back at their wedding photos and remember how young and sexy they looked on their wedding day. And so, VICENTA was born along were all her sisters and cousins.

Gown of the Year 2017: Atelier Pronovias VICENTA at Ellie's Bridal Boutique (Alexandria, VA)
Gown of the Year 2017: Atelier Pronovias VICENTA at Ellie's Bridal Boutique (Alexandria, VA)

STYLE OF THE YEAR 2018: Justin Alexander 8936

STYLE OF THE YEAR 2018: Long sleeves

Long sleeved bridal gowns certainly weren’t anything new in 2018, but there was definitely new embrace of the elegance and grace long-sleeves styles provide. Swoon.

Gown of the Year 2018: Justin Alexander 8936 at Ellie's Bridal Boutique (Alexandria, VA)
Gown of the Year 2018: Justin Alexander 8936 at Ellie's Bridal Boutique (Alexandria, VA)

STYLE OF THE YEAR 2019:
Essense of Australia D2761 & Madi Lane “Elora”

TREND OF THE YEAR 2019: Off-the-shoulder straps & the return of fuller skirts

Romantic. That’s all I can think when I see loosely-draped off-the-shoulder straps that are oh-so-dreamy. This look is also super easy to custom-add to styles originally designed to be strapless gowns, making it easier-than-ever to create the gown of your dreams.

Gown of the Year 2019: Essense of Australia D2761 at Ellie's Bridal Boutique (Alexandria, VA)
Gown of the Year 2019: Madi Lane ELORA at Ellie's Bridal Boutique (Alexandria, VA)


2020… TBD…

Do you have any guesses?

I hope you enjoyed taking this decades-long journey. making this post was a super fun blast from the past, but also so so hard to narrow down these trends and styles. Really, there were sooo many phenomenal trends that came out of the past decade. bridal designers are continuing to bring on their a-game, so i cannot wait to see how the next decade of bridal fashion will evolve. the modern bride has so many more options to choose from than brides of the ‘90s. we’ve gone from solely celebrating with tradition, to embracing individuality and finding more and more novel ways to twist tradition with with uniqueness. as i have said time and time again, there has truly never been a better time to be a bride.